NPD breach, or NPD (new product development) breach, refers to the failure of a newly introduced product or service to meet its anticipated sales or market share goals. NPD breach can occur for a variety of reasons, including:
- Inadequate market research
- Poor product design
- Ineffective marketing
- Competition from established products or services
NPD breach can have a significant impact on a company’s bottom line. In addition to lost revenue, NPD breach can also damage a company’s reputation and make it more difficult to launch new products or services in the future. As a result, it is important for companies to take steps to minimize the risk of NPD breach.