Live chat is a real-time communication channel that allows website visitors to connect with customer support representatives or sales agents. It is typically implemented through a chat widget or button on a website, enabling instant and personalized assistance.
Live chat offers numerous benefits for businesses, including increased customer satisfaction, lead generation, improved conversion rates, and reduced support costs. It allows customers to get their questions answered quickly and conveniently without having to wait on hold or send an email. Additionally, it provides businesses with valuable insights into customer behavior and preferences.